The TK Maxx alternative to Black Friday. Throughout November 2018, TK Maxx showcased a whole month of amazing deals rather than one day of amazing deals. The creative solution had to be flexible and feature a broad range of product which updated weekly across social and digital channels. The visual motif of an animated parachute featured in social videos, online banners, in-store digital screens and cinemagraphs highlighting the key message that ‘Super Big Brand Bargains’ had just landed in store and online.
Role: Creative Lead | Art Direction | Design
Channels: Digital, Social, In-store and Radio
Photographer: Sun Lee
Animation and CGI: Atomic14