Art direction of stills and moving image for the TK Maxx Spring 2019 campaign. These images are used across the brand in over 540 stores in Europe, from in-store signage and digital screens, right through to social and email channels. Live from early January 2019, they represent a fresh approach to the new year and cover seasonal retail events such as Valentine’s and Mother’s Day.
Role: Art Direction
Photographer: Victoria Ling